The following works contain graphic and text elements that have been designed with their iconic attitudes in mind. Each topic was celebrated through a representative logo, slogan and product design towards their merchandising potential.
Every project is true to the products' character, delivering its' mission in a simplistic and clean manner that is often rooted in architectural design representations. 

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IDENTITY AND DESIGN PROCESS

 
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GENERAL IDEA / INPUT

ESTABLISHING IDENTITY / CONCEPT

REASONING / ARGUMENT

PROPOSAL

POST PROPOSAL / IDEA POTENTIAL

shingle

The Șindrilica logo is a depiction of the wooden shigle that accompanies all the products created by the Șindrilica, safely covered brand.

"șindrilica"

The word is a combination between a word that represents the used material and some literary innovation. Together they made Șindrilica, a name that has a playful resonance that translates to every designed item.

"safely covered"

The slogan represents a state of comfort that the designer experienced when the Șindrilica idea was created. With the roof as a starting point for the design, the brand slogan and products replicate the comfort offered by the moment of inception.  

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Șindrilica, safely covered is a clothing brand that focuses on what is the first iteration of fashion items and accessories derived from the Romanian vernacular space.
The brand launched in September 2018 with a series of unique approaches towards different eveyday items.
The iconic character of the brand is maintained by the item series designed specially for the Eves.

Șindrilica, safely covered is a clothing brand that focuses on what is the first iteration of fashion items and accessories derived from the Romanian vernacular space.
The brand launched in September 2018 with a series of unique approaches towards different eveyday items.
The iconic character of the brand is maintained by the item series designed especially for the Eves.

șindrilica : safely covered

You are welcome to explore the project further and discover all its carefully designed details and attributes.

lamp

The illustris, darkness lit logo is a simplistic iteration of the products' profile. Nevetheless, you can make out the lamps characteristics and brave qualities.

"illustris"

The lamp is of romanian origin, shining light on romanian spaces. Having this design background, the name was an ideal choice of its Latin counterpart, a consequence of turning of the light, physically and metaphorically.

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"darkness lit"

It again refers to the consequence of turning on the light in any space, or mind. Darkness disappears in the presence of light. It becomes lit and thus light reveals what darkness held potentially hidden.

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Illustris, darkness lit is a project derived from observations made during a master level architecture course.
The illustris lamp is the first and only romanianarchitectural translation to hold light.
Its’ source is found in the romanian vernacular, more specifically, the vertical sculpted wooden porch columns found in romanian vernacular houses.

Illustris, darkness lit is a project derived from observations made during a master level architecture course.
The illustris lamp is the first and only romanianarchitectural translation to hold light.
Its’ source is found in the romanian vernacular, more specifically, the vertical sculpted wooden porch columns found in romanian vernacular houses.

illustris, darkness lit

Turn on the light with the help of the illustris, darkness lit lamp series. The romanian vernacular has been employed to cast some light onto contemporary minds.

socks / navigators

A depiction of the design intention transformed the logo into a vibrant visual iteration that employs cultural / romanian traditional metaphors to communicate different messages across.

"showsete"

The name is a phonetic translation from the romanian "șosete" which is translated into socks. Again, in romanian the fragment "șo" can be phonetically pronounced "show". Therefore the name is a reason to show or reveal your socks.

"să-ți bagi picioarele"

literally means "to stick your feet" into anything that doesn't work. To give up or start with a new attitude. Your choice. Again, playful, the slogan invites to a brave temperament as well as being a suggestion for you to stick your feet into our socks.

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Showsete is a simple product. However, the traditional is putting on a show.
If an outfit is meant to express states of mind and different personalities with the courage of a face to face statement, the socks you wear can as easily speak about you.
And the Showsete only want to be seen.

Showsete is a simple product. However, the traditional is putting on a show.
If an outfit is meant to express states of mind and different personalities with the courage of a face to face statement, the socks you wear can as easily speak about you.
And the Showsete only want to be seen.

showsete
să-ți bagi picioarele

Showsete don't have a third pair. They just have their attitude. You are welcome to explore it further and order your own. Go on, be brave. What's there to do ?

Alexandra Codreanu

A.C + a person + moon and star + digital brush

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"I think that the power with which a given visual creates its' impact and marks changes in the human perception is sometimes incoparable with other communication channels."

"I think that the power with which a given visual creates its' impact and marks changes in the human perception is sometimes incoparable with other communication channels."

Graphic Designer / Digital Brush

Alexandra Codreanu is a woman, a child, a lover of everything and a graphic designer based in Bucharest.

the logo

A digitally drawn representation of the ZBANG hat, an almost perpendicular axonometric becomes the iconic visual that aims at sending the brands simple message.

the name

Crazy ideas always find their inspiration in the simple things. ZBANG is irregularly awesome and you can never tell what idea is next.

the slogan

Having appeared in a spontaneous manner, ZBANG gives new interpretations to objects already known and thought of as banal, changing their design to create a new type of use.
Irregularly awesome.

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The first ZBANG designed product is a reiteration of a perfectly round had which being extruded and given a volume, becomes able to act as a back pack and as a shoulder bag. This changes through the simple shift of the strap.

The first ZBANG designed product is a reiteration of a perfectly round had which being extruded and given a volume, becomes able to act as a back pack and as a shoulder bag. This changes through the simple shift of the strap.

ZBANG
irregularly awesome

Check out this brand to see its' surprises and smart design discourse as it creates more "Aha!" items.

the pencil student

He is an inquisitive character who enjoys a challenge and easily adapts to new circumstances. 

atelierul de desen

destined to an educational entity, Atelierul de Desen manages to bright together a wide series of courses specially designed for highschool students. Its' activity is drawing connected.

the slogan

Translates to " for grown-up and young professionals " 

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Atelierul de Desen is a private educational hub that supports the communitys' highschool students by offering different relevant courses : drawing related, imagination triggered, business facilitating and identity creation topics that help students evolve towards their university interest.

Atelierul de Desen is a private educational hub that supports the community's eager to learn students by offering different relevant courses : drawing related, imagination triggered, business facilitating and identity creation topics that help students evolve towards their university interest.

atelierul
de desen

Destined to creative individuals, the Atelierul de Design Hub will give you new tools to understand the world you're living in.

REBRANDING

 
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GENERAL IDEA / INPUT

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REASONING / ARGUMENT

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PROPOSAL

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Predominantly destined for students the PR Tea & AD Cookies is part of PRIME Romania student association, bringing forward marketing and advertising topics and an informal meeting between students and working professionals. 
The resulted logo clearly evokes the character of the meeting manifested in evening colors. 

Predominantly destined for students the PR Tea & AD Cookies is part of PRIME Romania student association, bringing forward marketing and advertising topics and an informal meeting between students and working professionals. 
The resulted logo clearly evokes the character of the meeting manifested in evening colors. 

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Representing a student job fair, the logo moves from its inception stage to its' more professional counterpart, bringing together agencies, interns and potential project work.

Representing a student job fair, the logo moves from its inception stage to its' more professional counterpart, bringing together agencies, interns and potential project work.

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WEB DESIGN

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PROPOSAL

Creative Stories Platform

Proposal work along Screen Native / Alexandra Codreanu

AlergRomania.ro

Running project
by Alexandra Codreanu 

Raseria.ro

Proposal work along Screen Native
/ Alexandra Codreanu

Four Printing

Proposal work
by Alexandra Codreanu

 

GRAPHIC DESIGN

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REASONING / ARGUMENT

RECRUITMENT

POSTER

AUDIO - VIDEO

COMMERCIAL
POSTER

PR Tea &
AD Cookies

EVENT
POSTER

ANNUAL 
REPORT
DESIGN

POST CARD
DESIGN

SOCIAL MEDIA
POSTER

 

ILLUSTRATIONS

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ESTABLISHING IDENTITY / CONCEPT

CHRISTMAS TIME

POST CARD DESIGN
autthor : Alexandra Codreanu

SPRING TIME

POST CARD DESIGN
author : Alexandra Codreanu

 

OBJECT PHOTOGRAPHY

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ESTABLISHING IDENTITY / CONCEPT

wooden lamp design
autthor : Traian Tuță

illustris, darkness lit

wooden lamp design
autthor : Traian Tuță

illustris, darkness lit

POST CARD DESIGN
autthor : Alexandra Codreanu

CHRISTMAS TIME
Sindrilica, safely covered

SHOULDER BAG DESIGN
autthor : Traian Tuță

POST CARD DESIGN
autthor : Alexandra Codreanu

CHRISTMAS TIME
Sindrilica, safely covered

SHOULDER BAG DESIGN
autthor : Traian Tuță

photographs / Catalin Colniceanu

SHOWSETE sa-ti bagi picioarele

photo / Catalin Colniceanu

SHOWSETE
SHOWSETE

photo / Catalin Colniceanu

If you found PEACH and have a task to complete, we are happy to help.
You should take the opportunity and be brave.