The following works contain graphic and text elements that have been designed with their iconic attitudes in mind. Each topic was celebrated through a representative logo, slogan and product design towards their merchandising potential.
Every project is true to the products' character, delivering its' mission in a simplistic and clean manner that is often rooted in architectural design representations. 

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IDENTITY AND DESIGN PROCESS

 

GENERAL IDEA / INPUT

ESTABLISHING IDENTITY / CONCEPT

REASONING / ARGUMENT

PROPOSAL

POST PROPOSAL / IDEA POTENTIAL

Șindrilica, safely covered is a clothing brand that focuses on what is the first iteration of fashion items and accessories derived from the Romanian vernacular space.
The brand launched in September 2018 with a series of unique approaches towards different eveyday items.
The iconic character of the brand is maintained by the item series designed specially for the Eves.

Illustris, darkness lit is a project derived from observations made during a master level architecture course.
The illustris lamp is the first and only romanianarchitectural translation to hold light.
Its’ source is found in the romanian vernacular, more specifically, the vertical sculpted wooden porch columns found in romanian vernacular houses.

Showsete is a simple product. However, the traditional is putting on a show.
If an outfit is meant to express states of mind and different personalities with the courage of a face to face statement, the socks you wear can as easily speak about you.
And the Showsete only want to be seen.

"I think that the power with which a given visual creates its' impact and marks changes in the human perception is sometimes incoparable with other communication channels."

The first ZBANG designed product is a reiteration of a perfectly round had which being extruded and given a volume, becomes able to act as a back pack and as a shoulder bag. This changes through the simple shift of the strap.

Atelierul de Desen is a private educational hub that supports the community's eager to learn students by offering different relevant courses : drawing related, imagination triggered, business facilitating and identity creation topics that help students evolve towards their university interest.

REBRANDING

 

GENERAL IDEA / INPUT

REASONING / ARGUMENT

PROPOSAL

Predominantly destined for students the PR Tea & AD Cookies is part of PRIME Romania student association, bringing forward marketing and advertising topics and an informal meeting between students and working professionals. 
The resulted logo clearly evokes the character of the meeting manifested in evening colors. 

Representing a student job fair, the logo moves from its inception stage to its' more professional counterpart, bringing together agencies, interns and potential project work.

 

WEB DESIGN

PROPOSAL

 

GRAPHIC DESIGN

REASONING / ARGUMENT

 

ILLUSTRATIONS

ESTABLISHING IDENTITY / CONCEPT

 

OBJECT PHOTOGRAPHY

ESTABLISHING IDENTITY / CONCEPT

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